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Suzuki rolls dice on Reno
October 13, 2004
By Don Hammonds, Pittsburgh Post-Gazette



Suzuki just won't quit.

After a run of new models including the popular Verona and Forenza, the company has yet another model, the Reno, that will hit showrooms in 2005.

The Suzuki Reno, a model with hints of the Volkswagen Golf and Honda's Civic Hatchback, is aimed squarely at the growing crossover market, and at young families with modest budgets. Prices start at $13,449 and top out at $17,449.
This one, a sleek fastback model with hints of the Volkswagen Golf and Honda's Civic Hatchback, is aimed squarely at the growing crossover market, and at young families with modest budgets. Prices start at $13,449 and top out at $17,449.

Like Suzuki's other new models, the Reno has been styled by the European firm ItalDesign. It has a 2-liter, 126 horsepower four-cylinder engine, with fuel mileage estimated at about 22 city and 30 highway, and is equipped with front-wheel drive. You can get either a four-speed manual or a five-speed manual, along with four-speed automatic transmission.

Standard equipment will include four-wheel disc brakes, heated mirrors, power locks and eight-speaker CD/cassette player, while options include leather seating and antilock brakes, as well as a power moonroof and fog lamps.

Cute as it is, I wonder if buyers may not get the Reno a bit confused with its other popular offering, the Suzuki Aerio, particularly the wagon version. The Aerio can be ordered with all-wheel drive, which makes it a more close approximation of what people expect from a crossover. Crossovers by definition have attributes like four-wheel drive, SUV-like and minivan- like features.

This problem can be solved with targeted advertising and marketing, and Suzuki, I suspect, has already thought about that challenge.

Article Source: http://www.post-gazette.com/pg/04287/394605.stm
 
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