With the onset of the Great Recession in 2008, some pundits were predicting that automakers like Suzuki wouldn't last much longer in the U.S. market.
Since then, the Japanese company's auto sales have been virtually in a freefall stateside – plummeting from 101,884 vehicles sold in 2007 (it's best ever record in the U.S. by the way), to just 23,994 last year. But according to official sources within the company, it would be unwise to count Suzuki out just yet.
The Kizashi sedan, introduced in December 2009 is actually providing a welcome relief for dealers. American Suzuki Motor Co moved 6138 Kizashis off lots in 2010 and while that might seem like peanuts compared to the roughly 300,000 Toyota Camrys sold in the U.S. each year, Suzuki's director of marketing and product planning, Steve Younan, doesn't appear to be too concerned.
"We were in launch phase last year, so our sales were growing every month after we launched the car ," he said. "As we launch some new advertising this year, we expect to continue that momentum." In fact Younan says that Suzuki has recently been selling almost 1,000 Kizashis a month, a figure which is right in line for this year's annual sales projections and almost double last year's total.
More: Suzuki Kizashi Could Get VW 2.0T Powerplant