RE: ASMC orders 2500 more cars for US market - Suzuki Forums: Suzuki Forum Site
Suzuki Forum Suzuki Forums

» Auto Insurance
» Featured Product
» Wheel & Tire Center

Go Back   Suzuki Forums: Suzuki Forum Site > Suzuki Models > Suzuki Kizashi
Register Home Forum Active Topics Photo Gallery Garage Search Today's Posts Mark Forums Read Auto EscrowAuto LoansInsurance Advertise

Suzuki-Forums.com is the premier Suzuki All Forum on the internet. Registered Users do not see the above ads.
Reply
 
LinkBack Thread Tools Display Modes
Old 12-14-2012, 07:22 PM   #1 (permalink)
Member
 
Join Date: Oct 2012
Posts: 42
Gallery: 2
jono6406 is on a distinguished road
Default RE: ASMC orders 2500 more cars for US market

I found this article today.


Despite filing for Chapter 11 last month, American Suzuki Motor Corporation (ASMC) is buying an additional 2,500 vehicles from Japan to sell in the U.S. market.


Trying to capitalize on its recent publicity, the automaker’s American arm is bringing more cars Stateside to sell.

“In response to continued consumer demand, dealer interest has remained high in continuing to order and receive shipments of Suzuki automobiles as long as they remain available, ASMC intends to use a portion of the DIP funds to purchase and ship 2,500 additional cars from Japan to the continental U.S., which have been manufactured since ASMC announced its restructuring,” Suzuki said in a press release.

SEE ALSO: Suzuki Sales Increase as Brand Offloads Product

Hoping to liquidate its remaining cars, Suzuki offered customers zero percent financing last month for up to 72 months through an agreement with Ally Financial. The brand announced this week that it plans to extend the offer into December as well.

This week, the company announced that it sold 2,200 units in November on the heels of its bankruptcy announcement — a 22 percent increase. Given the brand’s plan to offer more cars to the U.S. with its remaining life, it wouldn’t be surprising to see the brand reporting strong December sales as well.

well what do you think of that.

jono6406 is offline   Reply With Quote Quick reply to this message
Sponsored Links
Advertisement
 
Old 12-17-2012, 05:10 PM   #2 (permalink)
Member
 
Join Date: Nov 2009
Location: Pennsylvania, New York City, USA
Posts: 67
Gallery: 0
Banstaman is on a distinguished road
Default

I really don't know. Suzuki has really been gathering PLENTY of attention in recent months after announcing bankruptcy and the shut down of their automotive business in the American market. I'd [optimistically hope] go out on a limb to say that this maybe a publicity stunt to re-ignite some interest in the firm, so as to say it is an act of brinkmanship and they'd probably never really leave the market.

It would have been very well played and a great marketing strategy at that if this is what they are doing. Since the company is making headlines now, it is a great way to get publicity since plenty of Americans didn't even know that Suzuki existed anymore.

Now the legality of that approach is questionable, but something keeps me holding onto the idea that they'll be around because for a close-out auto company, the prices of their vehicles have not budged at all, and in some cases have even went up! Of course this is just my speculation and my crazy thoughts, but it would be great if they wind up shocking us with the Swift and amazing technologies after gathering this "free publicity" or advertising.
Banstaman is offline   Reply With Quote Quick reply to this message
Sponsored Links
Advertisement
 
Reply

  Suzuki Forums: Suzuki Forum Site > Suzuki Models > Suzuki Kizashi

Quick Reply
Message:
Options

Register Now

In order to be able to post messages on the Suzuki Forums: Suzuki Forum Site forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.
User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.
Password:
Confirm Password:
Email Address
Please enter a valid email address for yourself.
Email Address:
Insurance
Please select your insurance company (Optional)

Log-in



Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On


Powered by vBadvanced CMPS v3.2.3

All times are GMT -5. The time now is 11:53 AM.



Powered by vBulletin® Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.
Search Engine Optimization by vBSEO 3.6.1
Garage Plus vBulletin Plugins by Drive Thru Online, Inc.
vBulletin Security provided by vBSecurity v2.2.2 (Pro) - vBulletin Mods & Addons Copyright © 2019 DragonByte Technologies Ltd.