RE: ASMC orders 2500 more cars for US market - Suzuki Forums: Suzuki Forum Site
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Old 12-14-2012, 07:22 PM   #1 (permalink)
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Default RE: ASMC orders 2500 more cars for US market

I found this article today.

Despite filing for Chapter 11 last month, American Suzuki Motor Corporation (ASMC) is buying an additional 2,500 vehicles from Japan to sell in the U.S. market.

Trying to capitalize on its recent publicity, the automaker’s American arm is bringing more cars Stateside to sell.

“In response to continued consumer demand, dealer interest has remained high in continuing to order and receive shipments of Suzuki automobiles as long as they remain available, ASMC intends to use a portion of the DIP funds to purchase and ship 2,500 additional cars from Japan to the continental U.S., which have been manufactured since ASMC announced its restructuring,” Suzuki said in a press release.

SEE ALSO: Suzuki Sales Increase as Brand Offloads Product

Hoping to liquidate its remaining cars, Suzuki offered customers zero percent financing last month for up to 72 months through an agreement with Ally Financial. The brand announced this week that it plans to extend the offer into December as well.

This week, the company announced that it sold 2,200 units in November on the heels of its bankruptcy announcement — a 22 percent increase. Given the brand’s plan to offer more cars to the U.S. with its remaining life, it wouldn’t be surprising to see the brand reporting strong December sales as well.

well what do you think of that.

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Old 12-17-2012, 05:10 PM   #2 (permalink)
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I really don't know. Suzuki has really been gathering PLENTY of attention in recent months after announcing bankruptcy and the shut down of their automotive business in the American market. I'd [optimistically hope] go out on a limb to say that this maybe a publicity stunt to re-ignite some interest in the firm, so as to say it is an act of brinkmanship and they'd probably never really leave the market.

It would have been very well played and a great marketing strategy at that if this is what they are doing. Since the company is making headlines now, it is a great way to get publicity since plenty of Americans didn't even know that Suzuki existed anymore.

Now the legality of that approach is questionable, but something keeps me holding onto the idea that they'll be around because for a close-out auto company, the prices of their vehicles have not budged at all, and in some cases have even went up! Of course this is just my speculation and my crazy thoughts, but it would be great if they wind up shocking us with the Swift and amazing technologies after gathering this "free publicity" or advertising.
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