These points only really apply to Suzuki cars, not so much their SUVs:
A) Give every suzuki an excellent sport suspension option
Small + Light weight + small engines
C) Bring the (next?) Swift to the US. But make sure the next Swift Sport is VERY competitive with the Mini Cooper S and the Civic Si.
D) Scion style upgrade catalogues
E) Emphasize the relationship in engine design to your motorcycles.
F) A highly customizable Mini style web store.
G) Watch the US market carefully, as soon as Honda or Toyota moves on a super-subcompact (smaller than Fit or Yaris) - jump in quickly. Suzuki makes the best kei-cars in the world - if given the option, bring to America what has made you great in Japan.
H) Emphasize your naturally aspirated power - right now Honda is pretty much handed the N/A crown - but their cars are becoming heavier and heavier. Higher performance N/A engines at cheap price points in your product line. Emulate the old Honda B16 and you will have a giant fan base.
I) Make sure that when a magazine wants to test these cars, they are provided with the fully optioned cars. Top of the line engine (if their are choices) and the best suspension and tires. These cars should be fully optioned at $15k, and they need to be available to compete in these tests. Provide them for the year long tests. Make these into cars that enthusiasts get to hear about more often - even without lots of television advertising.
J) Reliability! People who know the old Swift lines know that they will pretty much run forever, make sure that in the next 5-10 years, Suzuki reliability is unquestionable.
K) Safety is very important - but don't choose it over weight, complexity, and reliability. Make sure your cars never do poorly in a crash test, but don't worry about winning every time. Do good enough that nobody ever sees you in the bottom half.
K) Forget the fancy gadgets. NO ELECTRIC STEERING!! Don't dampen road feel. The driver should feel the road like the car has manual steering, but without the effort.
L) A Suzuki Sport product line, even if they can't be covered by warranty - bring them out. Superchargers, lightweight flywheels, high end suspension components. Give people the option of getting the best.
M) Optional tires. Regular and High Performance.
N) Get rid of rattles - road, tire, wind are ok, no squeaks, it makes the car seem cheap.
O) FACTORY RACING SUPPORT (not a lot, but just enough to get people involved!)
I fell in love with Suzuki when I lived in Japan from 2000-2003. I was friends with the owner of a Suzuki dealer, and I loved to visit his shop and look at all the car - just great small cars. I owned a 1990 Swift GT for a while, and I wish I still did.
I want to see Suzuki become the greatest mass market small car maker in the United States.