American Suzuki Announces 100,000+ Unit Sales for First Time
Company Plans to Continue to Build on 18 Months of Momentum in 2007
DETROIT, Jan. 5 -- For the first time in American Suzuki Motor Corporation's (ASMC) 21-year history of selling automobiles in the U.S., the company posted annual sales above 100,000 units, building momentum for even greater success in 2007. Now poised for another banner year, Suzuki achieved numerous milestones in 2006:
* U.S. sales in 2006 were up 23 percent over 2005, as Suzuki sold an
all-time high 100,990 vehicles, the best sales year in company
* Suzuki sales in 2006 were led by the Grand Vitara and the Forenza
family of vehicles -- both of which saw significant year-to-date
* The all-new SX4 recently was named "Best Kept Secret of 2007" by
* The Grand Vitara was awarded Sport Truck Connection Television's
ALTAS Award in the Compact SUV category for the second year in a row.
* Sales of the media-acclaimed Grand Vitara continued to rise with a
212 percent increase in sales from 2005.
* The 2007 Suzuki Grand Vitara received the prestigious Consumer
Guide(R) Automotive Best Buy award, out-ranking nearly 20 other
vehicles in the compact sport-utility vehicle category.
* Suzuki continued to gain retail momentum, bolstering its U.S. dealer
network in 2006. More than two-thirds of Suzuki dealers have signed
up for the company's Suzuki Square retail facility program, which
offers buyers a unique, shopper-friendly environment.
* Suzuki's new energizing brand campaign, which launched in October,
further defined American Suzuki's "Way of Life" brand philosophy --
supported by products designed for life enthusiasts. The company's
new television and print advertising campaign linked its rich
motorcycle heritage with its fun-to-drive cars and SUVs. In
December, Suzuki also launched a series of in-cinema and in-flight
print and television advertisements to support its all-new XL7.
* ASMC was awarded the Intellichoice Best Non-Luxury Inspection Award
for its Certified Pre-owned program.
* ASMC has been honored with a prestigious Platinum MarCom Creative
Award for its 2007 XL7 New Model Launch Web-based training courses
and honorable mention for its 2007 SX4 New Model Launch Web-based
"American Suzuki is extremely pleased to have exceeded its goal of 100,000 in sales," said Koichi Suzuki, president of American Suzuki's Automotive Operations. "With the all-new 2007 Suzuki XL7 leading the charge, along with our anticipation of significant sales of the all-new SX4, the Grand Vitara and our Forenza models, we are poised for a strong 2007. We remain focused on maintaining our sales momentum and achieving even greater levels of sales success in 2007."
To meet the needs of a variety of lifestyles, Suzuki's diverse product line now features the XL7 and Grand Vitara SUVs as well as a variety of cars. The 2007 vehicle line also includes the functional SX4, popular and versatile Forenza sedan and Forenza Wagon, European-styled Reno and sporty, yet fuel-efficient Aerio sedan.
This wide vehicle lineup offers something for everyone with standout virtues that include toughness, leading-edge style and high-end features at prices well below the competition. All 2007 Suzuki automobiles are backed by America's #1 Warranty: 100,000-mile/seven-year, fully transferable, zero-deductible powertrain limited warranty.
Suzuki continued to strengthen its U.S. dealer network in 2006 through new programs and initiatives designed to make Suzuki franchises more competitive, profitable and successful than ever before. Fueled by the success of the Suzuki Square retail brand image program, Suzuki's dealer network stands strong at more than 520 dealers and is attracting increasing interest from prospective dealers.
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