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Old 06-19-2006, 05:36 AM   #1 (permalink)
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jurupa is an unknown quantity at this point
Default New Car (Truck) for America?

I was checking of the Gobal Suzuki web site and it had a press release poste don June 2. Heres the text of it:

TOKYO (June 2, 2006) | Nissan Motor Co., Ltd., and Suzuki Motor Corp. today announced they have agreed to expand the scope of their business collaboration. Further to the existing OEM supply of Suzuki minicars to Nissan and the supply of automatic transmissions to Suzuki through Nissanfs affiliate company Jatco, Ltd., the two companies are now studying the following items:
  • Starting from the end of 2006, Nissan will supply a minivan to Suzuki on an OEM basis and Suzuki will supply another Suzuki mini-vehicle to Nissan on an OEM basis. Both products are for the Japanese market.
  • From 2008, Nissan will supply a compact pickup truck to Suzuki on an OEM basis for sale mainly in North America. Suzuki will provide a new A-segment vehicle for Nissan on an OEM basis for sale mainly in Europe.
  • Nissan and Suzuki will start manufacturing collaboration in new emerging markets by sharing their respective manufacturing facilities. This activity will start at Suzukifs plant in India.
gThrough our existing agreement with Suzuki, we have built up a relationship of trust and partnership for mutual benefit,h said Nissan Chief Operating Officer Toshiyuki Shiga. gThis expansion is part of Nissanfs continuing drive into new market segments and further global expansion, as set out in the Nissan Value-Up business plan,h continued Shiga.
gThis expansion of business collaboration with Nissan will strengthen Suzuki global competitiveness through pursuit of economies of scale in production volume by additional OEM business opportunities. It will also ensure Suzuki achieves its midterm five-year business plan by complementing its product portfolio in new segments,h said Suzuki President and Chief Operating Officer Hiroshi Tsuda
I bolded the interesting part of the press release. I don't know if Suzuki is just getting the truck as part of a trade deal or is actually going to plan on selling their own truck in America. If Suzuki is planing on selling their own truck I hope they know what they are doing as that is even a much tuffer market than the compact car business. I know Nissain use to sell a compact truck, but drop it for a mid size one due to the demand for them and the popularity of them.

Unless the truck is a commerical one (Suzuki does sale commerical trucks), I wonder what Suzuki is going to do and how this partnership with Nissan will play out. Maybe this is a stepping stone for Suzuki to bring the Swift to America.
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