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Old 11-05-2012, 08:58 PM   #1 (permalink)
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Default Bankrupt!

The end appears to have come in the USA: American Suzuki files for bankruptcy protection | CanadianBusiness.com

Can Canada be far behind? Will the Japanese parent company take over? So many questions. My SX4 just lost about 30% of its value.
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Old 11-06-2012, 05:08 AM   #2 (permalink)
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Well, we had planned on keeping our 2010 Suzuki SX4 for 5 more years and then give it to our granddaughter. The plan is still on - parts might be a problem, though...
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Old 11-06-2012, 05:19 AM   #3 (permalink)
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Just my luck, it has been along time since my wife & I had a fairly new car and this is our first import (2009 Suzuki SX4) now I check into the forum and read this .
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Old 11-06-2012, 07:47 AM   #4 (permalink)
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And for those who may have thought that the first news release was Bogus,
here is another one:

American Suzuki files for bankruptcy protection - Yahoo! News

For those of us, old enough to remember, there have been MANY well known car brands that have bit the dust and left those car owners asking "What do I do now?"

Can y'all remember Packard, Studebaker, & DeSoto?
Or more recently, Oldsmobile, Pontiac, Plymouth.

So 20 years from now, will the kids be saying "Daddy, what's a Suzuki?".

Now I'm sad, of course, but I don't feel quite so bad about trading my SX4 for a new Kia Soul. They're everywhere!
Those TV ad's really paid off.
The Hamsters got me!


Cheers Mates!
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Old 11-06-2012, 09:01 AM   #5 (permalink)
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I watched the Super Bowl this year, hoping to catch the Suzuki ad's, but alas, there were NONE!

I went to my Suzuki dealer, only to find a big "CLOSED" sign on the door.

Those things go a long ways toward Killing Owner Satisfaction. Eh?

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Old 11-06-2012, 10:10 AM   #6 (permalink)
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When you combine the poor customer service (I was also a victim of same) with a small selection of vehicles, no meaningful updates of the product line (I don't count the regressive move of killing the V6 in the Vitara as an update), and the significant progression of virtually all other car companies in today's market, it's a miracle they survived as long!

Things could have been different if the brilliant 1.9 diesel was brought to North America for the SX4 (and other models). Too costly? Too much red tape from regulators? Well, where are they now? Bankruptcy was the easy option after so many bad (or non) decisions. Maybe this can be a lesson to other car companies (Mazda, are you listening to what customers are requesting - SkyActiv D?!!?).
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Old 11-06-2012, 10:38 AM   #7 (permalink)
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Thank Goodness, I do not (never did) own any stock in Suzuki Motors or any Suzuki dealership.

I loved my little SX4 as long as it served ME, and not demanded that I serve IT. (for three years it was a great little car and never let me down)

But when my power train warranty depended on my getting over $500 worth of mandatory maintenance performed and my local dealer was NO MORE, the options got real scary real quick. My closest Suzuki service point was 75 miles away and they aren't even a Suzuki dealer (anymore).

With the myriad assortment of cars on the market today, no-one has to stay with a company that does not support them, with parts, service, etc.

Due to the really neat TV ad's, I was more than just aware that Kia Makes a great little car that serves my basic transportation needs. And the best part of all...... within 40 miles there are at least 4 Kia dealers, with FULL Service departments. Manufacturers support doesn't get much better than that.

I just wanted to point out, that for disgruntled or disillusioned SX4 owners, , , there are options, in all sizes, shapes and colors.
Kick a few tires, take a few test drives and see what fills your needs.
NO one car can fill the needs and desires of everyone, hence, why there are so many different cars on the market.

Y'all have a great day now, Y'hear?

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Old 11-06-2012, 05:09 PM   #8 (permalink)
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note that this applies to Suzuki USA--- Suzuki is still doing well in Europe and Asia --as for Canada, lets wait and see= a new dealer opened up not too far from me recently.
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Old 11-06-2012, 08:36 PM   #9 (permalink)
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Suzuki Canada is staying.

I am keeping my SX4 for a while, until someone can come up with an equal. There's no other vehicle to find like this one.
To me, this is a unique car, very valuable to me.
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Old 11-06-2012, 09:52 PM   #10 (permalink)
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I am not very optimistic about Canada's chances to go it alone. The economics of scale are against it, along with other economic factors that were mentioned in the bankruptcy press release. We must bear in mind that the selection of vehicles is minuscule and there are no new products or updates on the immediate horizon. Why would a consumer who wants AWD in a compact vehicle pay $800 more for a Suzuki SX4 over a Subaru Impreza, accept the possibility of a looming Canadian Suzuki bankruptcy, and pay 20% more for fuel? Sure, the SX4 looks cute, but once word becomes widespread about the American bankruptcy, it's game over. I'm not an economist, but I am a sociologist. I predict the summer of 2013 will arrive with one less player in Canadian car sales.

That being said, however, I don't plan on rushing out to trade the SX4. I will, however, keep the options open.
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