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As a part of Suzuki's ongoing push to drum up interest in the surprisingly good Kizashi sedan, the Japanese automaker teamed up with Road & Track to build a Bonneville Salt Flats racer. Thanks to engine builder Richard Holdener and the fearless driving skills of R&T editor Sam Mitani, Suzuki got the record it was looking for with a 203.720 mph run, clinching the new Land Speed Record for the Blown Gas Coupe Category
For video of the run and more info about the turbocharged Kizashi land speed record car, check out the link below.
With sales falling 75 percent since their record-setting year in 2007, Suzuki has taken the drastic measure of buying out 50 of its worst performing stores in the United States.
Since 2007, when Suzuki sold just over 100,000 cars, the brand has gone from 486 franchises to 300. Most dealers are selling just five cars per month, with buyout package dealers selling roughly 2 per month. Dealers were offered one of two packages, a $50,000 buyout plus a buyback of inventory, signage, special tools and other items, or a $20,000 buyout for dealers who did not participate in a Suzuki sponsored showroom upgrade program.
While Suzuki officials say that they launched the program to give unprofitable dealers an exit strategy, and to help strengthen showrooms that are successful, some observers see this as the begging of the end for the struggling Japanese automaker's foray into the United States.
Hyundai may have created a lot of buzz with its Pikes Peak record attempt this year but it was Suzuki (yes, Suzuki) that climbed the hill the fastest. Even more surprising is the fact that Suzuki driver Nobuhiro "Monster" Tajima won the race for the fifth straight year, setting a dominant pace that put him at the top of the hill a half a minute before his closest competitor.
In anticipation of Tajima breaking his own world record of 10:01.41 Falken Tire decided to document the 2010 effort. Sadly Tajima's 2007 record remains, with this year's run clocked at "just" 10:11.490.
The good news is, that's a few extra seconds that we get to enjoy the awesome ride-along experience of the 910-hp twin-turbo AWD Suzuki SX4 using up every last inch of the road – and in some cases, even more.
As for what this all has to do with Falken Tire, well, the Japanese tire company is using the video to help promote its new Falken WildPeak A/T tires – which Tajima used during his dominant performance.
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