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Titled "Sled", Suzuki will be showing off their all-wheel drive 2012 Kizashi sport sedan for this year's Super Bowl commercial. The Kizashi is also the same vehicle Suzuki showed off in their Super Bowl ad last year, which was the company's first ever.
The ad was developed by Siltanen & Partners Advertising, and hopes to illustrate the "exhilaration one can receive from upgrading their ordinary daily driver with a more entertaining mode of transportation." Unfortunately not many of us can relate from having to use a dog sled as a method of transportation, but we think you get the point.
The ad won't be the only thing Suzuki is kicking off on Super Bowl Sunday. The automaker will also be giving away BARKCODE tags to the first 1,000 consumers to register on www.KizashiKicks.com/sled. Each BARKCODE tag is a personalized pet identification tag with a scannable 2D code, allowing pet owners to be reunited if their furry friends become lost or misplaced during a natural disaster. Suzuki will also be donating $3.00 to the American Red Cross for each tag ordered through their website.
Japan's aftermarket auto parts and racing expo, the Tokyo Auto Salon features displays by all major domestic automakers including Honda, Toyota, Nissan, Mazda and Subaru. Tuners from NISMO to TRD and Mugen display their latest products and point to the future of the Japanese tuner industry. The 2012 show promises to be a big one, thanks to the debut of the Toyota GT 86 and Subaru BRZ.
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